BMW has acquired the Alpina Performance Brand.
BMW Alpina New Models After 2025 – Overview
From 57 years, BMW has bought the highly regarded tiny tuning outfit, and we can expect all future Alpina models to come straight from BMW after 2025.
Here are the major highlights of the 2025 BMW Alpina:
- A small but well-known German tuner, Alpina has long produced its BMWs.
- After 57 years of working separately, the company is now being integrated into the BMW corporate world.
- After 2025, new Alpina BMW models will no longer be developed at BMW’s headquarters in Buchloe, Germany, but that doesn’t mean the best is yet to come for the brand under BMW ownership.
Alpina has long been a vibrant exception to Germany’s large automakers’ size and scale.
The tuner was created due to an unusual transition from office equipment to BMW performance parts. The symbiotic connection progressed to the point that Alpina was making its versions of BMW models with BMW’s permission and even had early access to future automobiles to plan its modifications.
In the United States, Alpina has worked with BMW to market models like the well-received XB7, but in other countries, the two businesses were in direct competition, at least on paper.
However, with the announcement that BMW would take full ownership of Alpina, a 57-year association will come to an end, as will the development and manufacturing of new versions in Alpina’s Buchloe, Germany, factory after 2025.
There have been two causes for it, the first being the rising difficulty of achieving stringent compliance requirements ever.
“The politically-driven transition to electric mobility, as well as tightening global regulatory demands, particularly on vehicle emissions, software validation, and requirements for safeguarding driver assistant and supervisory systems, mean that the demands and risks for small-series manufacturers are increasing,” Alpina said in an official statement.
Alpina CEO Andeas Bovensiepen, at the European premiere of the XB7 in 2020, recognized that electrification was a significant problem for the little company.
Surprisingly, the second reason is Alpina’s expanding success. Despite the COVID-19 pandemic’s consequences, 2021 was the company’s most successful year yet, with over 2000 cars delivered worldwide.
BMW certainly sees room to expand that number, and Alpina will likely be integrated into the company’s broader offering in a similar way to the M division.
(Alpina always has mixed speed with increasing luxury, whereas M’s brief is pure performance.)
We hope that future Alpina-branded automobiles will be more intriguing.
Still, we are saddened by the death of such an interesting, independent firm, especially one that pioneered the art of automotive pinstriping.